A Fresh Look for a Familiar Maple Brand
- Mario Ritondo
- Jul 8
- 1 min read
Highland Sugarworks has been producing pure maple syrup from the North-Eastern U.S. for decades. The product is solid. The name is trusted. But the packaging hadn’t changed in quite some time — and it was starting to show its age.
We were brought in to help update the brand. Not overhaul it. Not strip it down. Just give it a fresh presence — something that felt current without losing the company’s long-standing reputation.
The original label leaned heavily on a maple leaf motif and a fairly dense, old-fashioned layout. We stepped back and asked: how can we bring more clarity and confidence to the design?
We created a new logotype, cleaned up the typography, and introduced a soft, hand-drawn illustration of a sugar shack in the background. It’s subtle, but it roots the label in the brand’s identity. The new hierarchy leads with what matters — 100% Pure, Grade A Maple Syrup — supported by a cleaner layout and simplified structure.
The result is something familiar but forward. A more modern face for a trusted brand.
Highland didn’t need a new story — it just needed to look as good as the syrup tastes.
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