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January 9, 2018

Everyone has photographed their plate with a smartphone at least once. Capturing that mouth-watering image is a desire to taste the moment long after the moment has passed. Hence, capturing all the savoury details is key to shooting great food images that sing. I belie...

October 30, 2017

If a picture is worth a thousand words, then 30 frames per second is worth, well, do the math, a wealth of words! Quentin Torentino said it well (although insensitively) when informed that an elder had suffered a heart attack during the premier of his movie Pulp Fictio...

April 20, 2017

I heard a great line the other day: empathy is at the core of the creative process. I like to think of this as having to be in a selfless mode in order to produce effective work. When you manage to create emotionally evocative work, that means you’ve understood what ma...

April 17, 2017

There’s this innate, euphoric feeling that I get when I create a design, an ad, or especially a brand strategy that is simply perfect. It usually has everything to do with striking the right balance. The right balance between an idea that is way over the top and one th...

January 24, 2017

Deadlines are an integral part of the advertising and design universe, as they are in most businesses actually. So it seems ironic to have to tap into inspiration on the clock. Yet if you want to survive in this business, it's essential to activate all the right creati...
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