CHAPEAU PUBLICITÉ DESIGN

Hemingway may have created the world’s shortest novel, but he might not have realized that his novel does what great advertising does,...

Contrary to what we always hear, I believe nothing has ever been done before. Sure, all design and advertising ideas may have their roots...

I understand the importance of using the right font for the job. It's an important part of the composition, it supports the idea, it...

Nothing leaves me more indifferent than boring and predictable advertising.Today, given the excessive reach of visual communication and...

I'm simply amazed at the importance of colour on any given design communication. And impressed at the evolution of colour appeal in...