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Nothing leaves me more indifferent than boring and predictable advertising.Today, given the excessive reach of visual communication and this, at every inch of our peripheral vision, we have become immune to all the messaging around us.

So I am very excited when an ad by way of simple design, manages to express an elaborate story engaging my imagination. This wins my attention let alone my admiration.

These ads have guts, to taunt me, to challenge me. You know when you walk out of a movie theatre feeling moved, that’s what a great ad also has the power of doing. Here are some ads that really do it for me.

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