IDEAS HAVE A MIND OF THEIR OWN.
Deadlines are an integral part of the advertising and design universe, as they are in most businesses actually. So it seems ironic to have to tap into inspiration on the clock. Yet if you want to survive in this business, it's essential to activate all the right creative neurones at the right time. What I've found works for me, is just the right dose of schizophrenia. Stepping away from ones work, even for a short period of time is essential to let your ideas swim in the subc