CHAPEAU PUBLICITÉ DESIGN

Deadlines are an integral part of the advertising and design universe, as they are in most businesses actually. So it seems ironic to have to tap into inspiration on the clock. Yet if you want to survive in this business, it's essential to activate all the right creative neurones at the right time. What I've found works for me, is just the right dose of schizophrenia. Stepping away from ones work, even for a short period of time is essential to let your ideas swim in the subc

Hemingway may have created the world’s shortest novel, but he might not have realized that his novel does what great advertising does, create a compelling story in just a few words. Great ads have the ability to make our minds complete and project story into our eyes. The perfect image supported by the perfect words, or if you’re a writer the other way around, will create an emotional connection with the audience. And when the audience connects emotionally, they enhance the s

Contrary to what we always hear, I believe nothing has ever been done before. Sure, all design and advertising ideas may have their roots in, and be inspired by, other ideas. And less successful designs are usually comparable to work before seen. But aside from designs that are meant to be copycats, all design/communication ideas have their own reason for being, with their own criterion. And how effectively a message is transmitted by an original design/communication idea, us

I understand the importance of using the right font for the job. It's an important part of the composition, it supports the idea, it enhances the idea, heck at times it is the idea. Reality remains, communicating a persuasive message relies entirely on the essence of the idea. The more evocative and engaging it is–well, job well done. Don't get me wrong, I love the way fonts can talk to you way more than the words they create. Packaging is an example where persuading the cons