EMPATHY IS AT THE CORE OF THE CREATIVE PROCESS.
I heard a great line the other day: empathy is at the core of the creative process. I like to think of this as having to be in a selfless mode in order to produce effective work. When you manage to create emotionally evocative work, that means you’ve understood what makes your audience tick, and with empathy, have reached out meaningfully to engage them with your idea. Creative planning starts with research, targeted observations and an examination of your audience’s core val