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January 12, 2017

Hemingway may have created the world’s shortest novel, but he might not have realized that his novel does what great advertising does, create a compelling story in just a few words. Great ads have the ability to make our minds complete and project story into our eyes....

January 11, 2017

Contrary to what we always hear, I believe nothing has ever been done before. Sure, all design and advertising ideas may have their roots in, and be inspired by, other ideas. And less successful designs are usually comparable to work before seen. But aside from designs...

January 6, 2017

I understand the importance of using the right font for the job. It's an important part of the composition, it supports the idea, it enhances the idea, heck at times it is the idea. Reality remains, communicating a persuasive message relies entirely on the essence of t...

December 31, 2016

Nothing leaves me more indifferent than boring and predictable advertising.Today, given the excessive reach of visual communication and this, at every inch of our peripheral vision, we have become immune to all the messaging around us.

So I am very excited when an ad b...

December 28, 2016

I'm simply amazed at the importance of colour on any given design communication. And impressed at the evolution of colour appeal in branding from one generation to the next. For example, in design school, many moons ago, we were warned to cautiously use the colour gree...

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