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January 24, 2017

Deadlines are an integral part of the advertising and design universe, as they are in most businesses actually. So it seems ironic to have to tap into inspiration on the clock. Yet if you want to survive in this business, it's essential to activate all the right creati...

January 12, 2017

Hemingway may have created the world’s shortest novel, but he might not have realized that his novel does what great advertising does, create a compelling story in just a few words. Great ads have the ability to make our minds complete and project story into our eyes....

January 11, 2017

Contrary to what we always hear, I believe nothing has ever been done before. Sure, all design and advertising ideas may have their roots in, and be inspired by, other ideas. And less successful designs are usually comparable to work before seen. But aside from designs...

January 6, 2017

I understand the importance of using the right font for the job. It's an important part of the composition, it supports the idea, it enhances the idea, heck at times it is the idea. Reality remains, communicating a persuasive message relies entirely on the essence of t...

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