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December 31, 2016

Nothing leaves me more indifferent than boring and predictable advertising.Today, given the excessive reach of visual communication and this, at every inch of our peripheral vision, we have become immune to all the messaging around us.

So I am very excited when an ad b...

December 28, 2016

I'm simply amazed at the importance of colour on any given design communication. And impressed at the evolution of colour appeal in branding from one generation to the next. For example, in design school, many moons ago, we were warned to cautiously use the colour gree...

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